Our role in this project was to conduct thorough market research to identify growth opportunities within the pet industry, specifically targeting discerning cat owners. We then redesigned Gillitts Cattery's brand identity, creating a younger and friendly aesthetic. In addition, we developed a new website that showcased the cattery's unique offerings and enhanced the overall customer experience. This revamp of the customer experience helped improve conversions, reduced churn and better distinguish their service offerings to old and new clients alike.